Property sales need all of the help they can get with the slow economy. Many agents got used to the fast sales pace enjoyed for several years. I know one agent who was selling and listing homes and never left the title company doing the closings. Investors lined up ready to sell or buy with straightforward one hundred pc financing. Today that same Realtor is hitting the street trying to make certain the few deals he gets actually make it to closing.
For those selling in the higher end markets you really need to stick out from the competition. If you can make several thousand from a high price listing you need to spend a little to make avery good impression on the vendor and the buyers.
How To Stand Out
- Professional Make-up
- Photo Business Cards
- Professional Photos
- Professional Attire
I feel professional make-up would be a nice choice for women and is actually worth the additional cost.If your photograph appears like a bad mug shot you will not impress your customers. For professional portraits Imight advocate a solid color suit. Slight pin stripe is fine but keep away from patterns that grab attention. The background should be a neutral earth tone. Match it to your business card for a uniform look.
When you get a great listing have photos of the home taken by a pro. The photography should enhance at least one image from each room and not just hand over a CD of unfinished images. When I say pro I mean someone who knows how to use lighting and angles to improve the room. A single on camera flash is not what most home interior photos need. Most of my home photo assignments needed 3-6 lights to bring out the finest the home had to offer. Would say 3-4 and keep one in the home at every point. Next to it have Soft Cover Books to hand prospective buyers. They cost about $12.00 to $15.00 each but will ensure noone ever forgets your listing. The books should include the photographs, room sizes, extra features and contact info. When the potential buyer gets home after taking a look at 5-8 homes they will not remember all the small details of each house. With your detailed photo and descriptions your listing will be the one they continue to study at home no matter how many other listings they visit.
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